When a Website is not Enough: How Social Media Can Maximize Influence
Social media is fairly new when you compare it with traditional ways of marketing businesses, but its high influence over the people, their actions, and their choices cannot be denied.
It seems social media has infiltrated not just how we communicate with each other, but also how businesses effectively influence the market today.
But let us say you already have a website, you constantly update it with blog articles, you send out announcements, and maybe organize events through it. Will this be enough to influence people?
In the modern market, social media can definitely give you that added boost to be able to reach out and engage with your target market.
Here we list down why social media is so powerful, and ways we can use it to influence marketing communication,
The power of social media
People believe that you become whoever you spend a lot of time with, and this is true if you think about it. When once we do not have an affinity for a certain kind of food or music, we suddenly find ourselves eating and listening to it just because we are surrounded by people who love them quite a lot.
In relation to social media, people have begun using it more than television, landlines, or actual real life conversations. And in effect, the more people spend time using it, the more they have allowed it to influence their lives.
Social media is, in a way, a combination of television, real life interaction, and phone communication, so why should we not just settle for social media; it does seem easier.
This also means that the flow of our actions, transitioning from the online world to the real world, is not really that much disrupted if you think about it.
People communicate with each other using social media, and in fact, they will not hesitate to check Facebook messenger or Twitter Direct Messages even during an intimate moment.
Those online interactions then flow back into the real world through a change in action, in relationships; and it seems social media users are more likely to participate in events, social gatherings, health and fitness, voicing out opinions, and so forth. This is all because their online interactions have seeped out and influenced their life offline.
Ultimately, the power of social media can be seen in the number of people using different platforms, the time they spend on each platform, and how those online actions flow back into the real world. As a business owner, you can take advantage of this and influence your target market significantly.
Maximizing social media to influence the market
There are about a billion people using Facebook, at least 800 million using Youtube, and at least 200 million using Twitter. These numbers grow day by day, and the opportunity to reach out to that audience is becoming even greater.
Once, marketing and advertising were exclusively dominated by big business firms. But because of social media, small businesses are able to get the exposure that they need at low costs. In fact, companies who have focused their marketing and advertising on social media sites have saved thousands of money every year.
So how can your business make use of social media and get the market’s attention?
1. Customer engagement
One of the things that make social media so unique is the easy two-way communication between business and customer.
As a business, feedback that comes directly from customers is very important.
Usually businesses get feedback through customer cards that get distributed in the business establishment itself, through customer surveys sent through e-mail, or through focus group discussions. All of these are useful methods in getting important insights to customer behavior. However, customers seldom take it seriously because it is a bit time consuming.
With social media, people will readily respond to your posts, especially if it is asking about their opinion on your product or service. You will also get real-time feedback, you can instantly know what you still need to improve, what you need to change, and what you need to continue doing.
More importantly, you can have fun with customer engagement. Some businesses ask customers to post selfies of them with their product, and others ask their customers trivial questions like how their day is going so far.
Keeping your customers engaged, whether you are asking them for significant feedback or having fun with them online, will keep them invested in your business.
2. Analyze target audience data
Not only does feedback help you figure out the positives and negatives of your business, it also helps you determine the kind of audience that you have and how they want to be engaged.
For instance, certain brands target a specific demographic. Through social media engagement, you can learn if there is a shift in demographic or if it stays constant. You can also learn about their online behavior, like at what time of the day are they mostly online; and you can see this by checking the number of responses, likes, or re-tweets of a post on a certain time of day.
Additionally, you can also learn the kind of posts that will keep them engaged. Of course, a post asking them about their opinions will almost always give you the response you need. But what about the editing on photos and posters, videos, and gifs, which one works better on them? Do not be afraid to experiment on different kinds of posts, you will get it right sooner than you think.
3. Consistent social media marketing
You know how Uncle Ben told Peter Parker, “with great power comes great responsibility”? The same is true for social media. As much as it is important to use this powerful tool, it is also equally important to use them properly.
There are many kinds of social media platforms, and each one needs to be treated differently.
Learn the online culture in each of those platforms and try to craft your marketing strategy that is specific to that platform. The online culture is ever-changing, so be patient with it and focus on improving or changing your marketing when it is appropriate.
Indeed, social media has become a significant part of our lives. From addressing social issues to selling our products, it seems social media will always play a big role in it. Understand it and to use it responsibly.